By Shivam | July 28, 2026
The 90-day programme brings together 150 student ambassadors from 17 IITs and 28 NITs, reinforcing BGMI's evolution from a game into a community-driven platform shaped by student leaders across India
150 AMBASSADORS | 17 IITs | 28 NITs | 90 DAYS | 3 PHASES
BENGALURU, India - 28th July, 2026 - KRAFTON India today announced the launch of BGMI Campus MVP, a 90-day student leadership programme designed to build and nurture BGMI communities across India's premier engineering institutions. Bringing together 150 student ambassadors from 17 IITs and 28 NITs, the initiative empowers students to become community leaders by organising tournaments, creating gaming content, hosting campus meet-ups and driving engagement among their peers.
Across three structured phases, ambassadors will:
- Build and manage campus BGMI communities.
- Organise regular in-game competitions and scrimmages.
- Create campus-first gaming content.
- Host offline gaming meet-ups.
- Lead inter-department and inter-college competitions.
- Represent their institutions in national campus rivalries.
Speaking on the development, Srinjoy Das, Director, Marketing and Product Management, KRAFTON India, said, "BGMI has evolved far beyond gameplay into a platform where players compete, create content, build friendships and form communities. Campus MVP is the next step in that journey. By empowering students to lead gaming communities within their campuses, we are creating spaces where players can connect, compete and collaborate, while shaping the future of gaming culture in India. We believe this programme will help shape the next generation of BGMI communities while bringing gaming closer to student life across India."
By combining online engagement with offline community experiences, Campus MVP creates a year-round ecosystem where students can connect through gaming beyond individual matches. The programme received over 16,000 applications from students across more than 5,000 institutions nationwide, from which 150 ambassadors were selected to form the inaugural cohort, with an additional 100 students shortlisted as a reserve pool. More than a selection process, Campus MVP identifies and empowers student leaders who will champion BGMI within their campuses by fostering active gaming communities, encouraging peer participation, and creating meaningful opportunities for students to connect through play.
Timelines
- Phase 1 (Foundation, 15 Jul – 14 Aug): Onboard players, run Classic Match sessions, and publish at least two in-game content reels.
- Phase 2 (Expansion, 15 Aug – 14 Sep): Run Team Deathmatch (TDM) tournaments and organise one offline campus meet-up, growing their player cohort to 20.
- Phase 3 (Championship, 15 Sep – 14 Oct): Lead an inter-department tournament and represent their campus in national inter-institute rivalry matches in October.
What Ambassadors and Players Get
Ambassadors earn Rank Points (RP) for every completed task across the three phases, unlocking rewards at each tier - from welcome kits and food or e-commerce vouchers early on, to in-game UC, gaming gear such as trigger sets and premium headphones, and a Level 3 backpack at the highest ranks. The five best-performing ambassadors nationally reach Conqueror rank, with total rewards of up to INR 15,000. Players recruited by ambassadors compete for prizes too - food vouchers for Phase 1 Classic Match winners, premium vouchers for Phase 2 TDM and offline-activation winners, and BGMI merchandise hampers for Phase 3 inter-department rivalry winners.
Selected ambassadors have completed onboarding and orientation, and are now organising classic matches, campus content, and community-building activities as part of the program's opening phase.
The program marks the latest step in KRAFTON India's ongoing effort to build deeper, more personal connections with a new generation of players - following a year that has already seen BGMI mark five years in the country, expand its creator partnerships, and take its universe beyond the screen through live experiences such as HOT DROP. The learnings and top performers from this first phase will further contribute to the scale-up of Campus MVP to a wider set of institutions in future phases.
About KRAFTON, Inc.
Headquartered in Korea, KRAFTON, Inc. is a global game developer and publisher dedicated to pioneering unforgettable worlds for players everywhere. Founded in 2007, KRAFTON brings together a diverse portfolio of studios including PUBG STUDIOS, Striking Distance Studios, Unknown Worlds, Neon Giant, KRAFTON Montréal Studio, Bluehole Studio, RisingWings, 5minlab, Dreamotion, ReLU Games, Flyway Games, Tango Gameworks, inZOI Studio, JOFSOFT, Eleventh Hour Games, OmniCraft Labs, Olivetree Games, Loonshot Games, and 9B STUDIO. Each is united by a commitment to bold imagination and breakthrough game-making. KRAFTON's franchises and titles include PUBG: BATTLEGROUNDS, PUBG MOBILE, PUBG: BLINDSPOT, inZOI, Subnautica, MIMESIS, Hi-Fi Rush, Dinkum, TERA, My Little Puppy, and more. Guided by its vision to pioneer the path to players' dreams, KRAFTON is focused on building franchises that last and delivering experiences that resonate with players around the world. For more information, visit www.KRAFTON.com.
About KRAFTON India
KRAFTON India is responsible for delivering premier mobile gaming experiences in the country, led by its flagship title BATTLEGROUNDS MOBILE INDIA (BGMI), which has surpassed 260 million downloads. Its diverse portfolio also includes titles such as Bullet Echo India, Road To Valor: Empires, CookieRun India, and Real Cricket, catering to a wide spectrum of Indian gamers.
Beyond publishing games, KRAFTON India is committed to strengthening the digital entertainment ecosystem. Since 2021, the company has invested over $250 million in Indian startups across interactive entertainment, gaming, esports, and technology. Furthermore, KRAFTON has also launched the KRAFTON India Unicorn Growth Fund, a Rs 6,000 crore fund, set up jointly with South Korean technology giant, Naver and financial services major Mirae Asset, and which is aimed at supporting high-potential startups and accelerating the growth of India's next generation of global technology leaders. The company also actively supports game development talent through the KRAFTON India Gaming Incubator (KIGI), enabling emerging developers with funding, mentorship, and strategic guidance.